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Client｜想飛咖啡 Soaring Roastery
Designer｜HAA SOO

「飛行更高，隨心各地」
想飛咖啡專注於新鮮烘焙與挑選極致咖啡豆，致力於帶給消費者超越市面75%水準的絕佳口感、帶領消費者品味世界珍品。想是一種想望、追求，我們追求卓越，想跟消費者一起飛行更高。飛是飛高飛遠、移動躍動，我們讓消費者隨心各地，讓世界魅力觸手可及；讓消費者躍躍欲試，滿足對專業咖啡的饕客味蕾。品牌識別以簡潔色塊，呈現大地後退的移動感及超越感，並以有機線條，描繪飛躍的欣喜及動感。以品牌識別延伸品牌圖形，應用於網站、包裝、杯墊、名片、店卡、小冊等設計，想飛咖啡不只是咖啡，也是來回世界各地的航行，是一種將浪漫躍為現實的生活態度。

“Soaring everywhere and beyond”
Focusing on freshly roasted and selecting the ultimate coffee beans, Soaring Roastery is committed to bringing consumers the best taste that is beyond 75% of the market standard and leading consumers to taste the world’s treasures. We pursue excellence and we want to fly higher with consumers. We let consumers everywhere, to make the world’s charm at their fingertips; to let consumers be eager to try and satisfy the taste buds of gourmets who are interested in specialty coffee. The brand identity uses simple color blocks to present the sense of movement and transcendence of the receding earth, and uses organic lines to depict the joy and dynamism of leaping. Extending the brand patterns with brand identity, applied to websites, packaging, coasters, business cards, store cards, brochures, etc. The idea is that Soaring Roastery is not only coffee, but also a voyage to and from the world, a life attitude that turns romance into reality.