Perfect Care Brand Identity and Packaging

品立品牌識別及品牌包裝

Client|品克生醫醫藥股份有限公司 Perfect Biomedical Co., Ltd.
AD & Designer|HAA SOO​​​​​​​
Paper|紙盒 恆成紙業 新浪厚卡(竹尾 snobleスノーブル) 350g 54T
Photographer|HAA SOO

品克生醫推出的品立系列產品,具有臨床實證的醫藥保健品、堅持以有效濃度的原料打造專業優質產品,因此在品牌識別色彩搭配經歷過洗鍊、有著堅定、可靠、穩固意義的灰色,以代表保健品背後的實證價值和專業可靠,以及充滿活力、明亮且歡快的黃、橙色,讓人們使用後好似感受到陽光般的溫暖,健康如沐暖陽。品牌識別以簡單造形融合了品、立單字,和象徵實證醫學的匯集有效原料,以及以人健康為本等寓意。品牌包裝以品牌Logo延伸出象徵醫學十字的品牌圖案,加強品牌一系列的專業感受。不同品項以色調及燙金打凸線條區分,品立魚油以象徵心臟的心形、品立益生菌以象徵體內循環的圓形。
Perfect Care (Pin-Li) series products launched by Perfect Biomedical Co. are clinically proven pharmaceutical and health care products that insist on creating professional and quality products with effective concentration of raw materials. Therefore, in the color matching of brand identity, the gray has a solid, reliable and stable meaning, which represents the proven value and professional reliability behind the health care products, and the vibrant, bright and cheerful yellow and orange, which make people feel the warmth of the sunshine and be healthy. The brand identity is in a simple shape that combines the words “Pin” and “Li” with the symbolic meaning of effective ingredients and the implication of putting human health first. The brand packaging uses the logo to extend the brand pattern symbolizing the medical cross to enhance the professional feeling of the brand. In addition, in highlighting the different products, the packaging is matched with hue tones, bronzing and embossed lines, i.e. the Perfect Care (Pin-Li) EPA90 is in the shape of a heart and the Perfect Care (Pin-Li) Probiotics is in the shape of a circle that means circulatory system.