Shitamachi Kizoku Brand Identity

下町貴族品牌識別

Client|下町貴族 Shitamachi Kizoku
AD & Designer|HAA SOO​​​​​​​
Paper|名片對裱 源圓紙業 貓頭鷹270磅 紅+長瀅紙業 新百代300磅 純白
Print|水木印刷 凸版印刷 正面一色、背面二色 後加工燙色箔 正面霧白
Photo Credits|水木印刷、下町貴族
Released in 2O21

「身在下町,滿心只愛老東西的女子。」下町貴族將所見所聞的歲月事物,用自己的文字記憶下來。歷史、人文、錢湯、和服、城城,偶爾還有些宅宅。這些較鮮為人知的在地人文風景魅力,透過下町貴族幽默易引起共鳴的文筆,希望做到小小的文資保存且引起關心。在品牌設計上歸納希望能展現日本下町在地風情、古典與現代的揉合、氣質但仍保有趣味等品牌核心特質。LOGO圖像融合了地圖(地方)、窗(所見)、印章(珍視),古代貴族將收藏蓋上章印,而下町貴族珍視地方歲月事物,用心發掘、以文字照片作為印記及分享,也豐足了觀者內心。​​​​​​​LOGO外框以「町」字取「田」的「□」融合「+」而來,造形更加飽滿圓潤並且趨近花形,意味身在下町內心充實美好,彷彿貴族。名片設計利用傳統富手感的凸版印刷技術展現下町的人文古樸價值。
"A woman in Shitamachi who only loves old things." Shitamachi Kizoku, which means the nobles in downtown,  records the things she saw and heard over the years in her own words. The content includes history, culture, Japanese bathhouse, kimonos, castles, and occasionally quite an otaku…Through the humorous and easy-to-relate writing of Shitamachi Kizoku, these lesser-known local scenes are preserved and cause concern. The brand design hopes to show the core characteristics of the brand, such as the local style of Shitamachi in Japan; the blend of classical and modern. Therefore, the logomark combines a map (place), a window (what she sees), and a seal stamp (cherished). And the business card design uses traditional letterpress printing in order to show the value of Shitamachi’s humanity and simplicity.