Marco's Café Brand Packaging

馬可的店品牌包裝

Client|馬可的店 Marco's Café
AD & Designer|HAA SOO​​​​​​​
Paper|紙盒 巨圓紙業 瑞典棉卡 46T.咖啡袋 白牛皮
Photo Credits|馬可的店 Marco's Café​
Released in 2O21

Marco's Yours
20年的高雄在地咖啡館馬可的店,第二代的年輕團隊希望以創新的方式來為消費者帶來更好的咖啡,主打客製化咖啡,搭配出專屬咖啡,帶給客戶更多元的選擇,讓馬可的店不僅止於舒適好待的咖啡館,更延伸帶來信賴感、與眾不同、歸屬感,設計上歸納希望保留住馬可的店「老牌專業、新穎表現、彈性多元」等特質,因此規劃以20年的logo,經過轉化為品牌圖紋應用在品牌包裝上,延續品牌經典專業感的同時帶來新氣象且多元組合的視覺。

Marco's Yours
The second generation young team of the 20-year-old Kaohsiung local cafe Marco’s Café hopes to bring better coffee to consumers in an innovative way. The main focus is on customized coffee, with exclusive coffee, brings customers with more diversified choices, so that Marco’s Café is not only a comfortable and pleasant cafe, but also extends to bring a sense of trust, different from others, and belonging. The design of Marco’s Café is based on the characteristics of “professionalism, innovative performance, flexibility and diversity”. Therefore, the 20-year-old logo was transformed into brand patterns and applied to the brand packaging, to continue the brand’s classic professionalism while bringing a new atmosphere and diverse combination of visuals.